Copywriting

When you work alone, every word on your website has to work harder. You sit down to write a headline or a short about section. You want it to speak to everyone who might pay you. So you write something…

You keep hearing the same advice: “Talk about your customers pain points.” You nod. It makes sense. Of course you should talk about what people are struggling with. Then you sit down to write. Suddenly it feels terrible. You do…